Last year essence released the wonderful Camouflage foundation, which has become my absolute favorite foundation ever, surpassing all the more expensive ones. So when essence released another foundation in their current fall product range change (pro tip: if there’s an essence product you love always check bi-yearly if it’s going on sale because then it will be GONE not even best sellers are safe) I bought it just in case it was another hit.
It’s called Fresh & Fit Awake Make Up and it boasts to give you a healthy glow. Now, healthy glow foundations were all the rage a couple years ago when brands simply added light shimmer to their foundations. This is not one of those, no shimmer (not needed anymore since nowadays everyone has a ton of highlighters at home). Howeverrrrr, this is so not for the kids with oily faces. The glow is very, ah, wet looking. This is the un-mattest finish I ever owned.
The color I bought was the lightest of four available ones, it’s 10 fresh ivory.
For my swatch I hit the pump with gusto – and got out wayy too much product. This affected the swatch a little, sorry.
Had to cover half my arm with the swatch. The coverage is light to medium – you can still see my blue veins here. The coverage is not builadable, no matter how much you put on.
Comparison swatches. The other pics were made in the shade, this one in direct sunlight. The first line is the Fresh & Fit, again I got out too much product so the swatch is still super wet here. However, it will not dry down as much as the other two anyway. Good news is, it does not oxidize and get darker.
The second swatch is MAC NC 15, which is much lighter than ‘fresh ivory’. Last swatch is essence Camouflage in 10 ivory beige, also the lightest available of that foundation.
Now, the fresh & fit is clearly darker than those two, closer to MAC NC 20. However, the lighter products swatched here have a lot more coverage, so blended out on my face I can wear this foundation. But still, the 10 in this foundation is a different color than 10 in the other foundation of the same brand and that’s pretty annoying.
I already mentioned that this foundation is not kidding when it says glow. I need a good primer and a lot of powder to keep the shine at bay. It ends up shinier than my favorite glowy foundation (Dior BB Creme). Longevity was not affected, though, it lasted a whole work day just fine. So from the finish, this is not a foundation for oily types, it’s okay for combination skin IF you can live with the shine, and will probably look best on very dry skin.
So far so good, but please note that this foundation contains alcohol on the fourth spot of the ingredients list, meaning it could potentally irritate your skin in the long run. (My beloved Camouflage foundation also includes alcohol, but much lower down the list.) The alcohol is especially annyoing because apart from that the fresh & fit actually includes a lot of good stuff, like Vitamin E, Vitamin C, Vitamin B3, and Vitamin A! This means that this stuff is basically skin care and would make your skin look better in the long run – provided you also used sun protection because retinol makes you sun sensitive. The retinol is not advertised on the product, it only says ‘vitamin complex and cranberry water’, which is technically correct I guess. The foundation also includes titanium dioxide and iron oxide, but I would stil use a sun screen with it.
The foundation is lightly perfumed, but the smell vansihes quickly and there are no declarable materials (aka known irritants).
My verdict: best for aging skin if you can live with the alcohol content and shine. For more coverage and a matte finish I greatly recommend the Camouflage instead.